Adoption of Sustainable Behavior - 2771 Words

Introduction The very idea of our existence having an impact on the planet is no longer questionable. As correctly cited in the chapter our consumption behaviors have a potential of generating a positive or a negative implications on the environment. But why? The simple answer to this question is that we all come with â€Å"Ecological Footprints† (Global Footprints Network, 2010). The energy we consume, the food we take, the transport we use, the waste we generate and our consumption patterns and levels have a profound impact on environment. Thus there arises a need for adopting and maintaining ways to produce, consume and market efficiently or in other words bringing sustainable development in our production, consumption and marketing practices. Sustainability development as explained by the World Commission on Environment and Development 1987, means a â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs.† Given the fact that sustainability is result of effective production, consumption and marketing patterns and behaviors, now the next question that stands unanswered is, what is the role of marketers in achieving sustainable development?. It is not incorrect to say that marketers turn our lives every second by influencing our perception, attitudes, believes towards the way we procure, consume and dispose products and services. It is interesting to know that in this 21st century businesses have becomeShow MoreRelatedRole Of Procurement And Supply Chain Management Essay1646 Words   |  7 Pagesdemands of their clients. One important path that has been pursued by a number of companies is the adoption of acceptable standards of operations in their procurement and supply chain. The mechanics of purchasing and all processes involved in the completion of customer sale require consistency in behavior and codes of conduct that govern these processes. The need to adopt these rules and consistency in behavior has led to more emphasis on the role of standards in procurement and supply chain. There isRead MoreThrough the ecological footprint experiment I conducted, I realized that if everybody were to live700 Words   |  3 Pagesindividual’s lifestyle in effect of the natural resources within their region of habitat. This consequently enables for a self-assessment at the individual level, where one can follow specific measures to reduce their ecological footprint to a sustainable level. The experiment projected my goods and services footprint at a level of 57.66 country average. 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Alexa Spence and Nick Pidgeon point out this very fact in an article presented in the online version of Environment Magazine, Psychology, Climate Change Sustainable Behavior (2009). They provide certain tools that can be used to change in the behavior of consumers and ordinary citizens once climate change has become a subject for discussion for the international community. The main point the authors are raising concerns the way in which the societyRead MoreThe Importance Of A Sustainable Company, Robert G. E, Kathleen M. P. Essay1195 Words   |  5 Pages â€Æ' How to Become a Sustainable Company, Robert G. E, Kathleen M. P. George S. Management Review, Vol. 53, issue 4, 2012. About the article The article is focuses on sustainability of organizations and supporting concepts and principles. Acceptance and implementation of sustainability practices by organization have increased significantly globally over the last 2 decades. 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