Marketing Principles - 1212 Words

Marketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage, there are 8 stages defined below (new product development, www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research, employees, consultants, competitors, customers, distributors etc. ACL has got well experienced design engineers and scientist which were working to create our new vacuum cleaner with special design and use. Stage 2: Idea screening- company choosing best idea for developing†¦show more content†¦Our price decision will influence also demand for our product (customer research) in the target market, elasticity of demand, distribution channel members, competitors and our organizational objectives and also life-cycle of our product. 2.4 Illustrate how promotional activities are integrated to achieve the marketing objectives of ACL Every product has its life cycle which includes – introduction, growth, maturity, decline. As product goes through those stages, different promotional strategies are needed to make sure that our product will have success and will last.(class notes) ACL is reaching first stage of PLC, so our main objective now is – introducing new vacuum cleaner. There are two main kinds of promotional strategy: â€Å"push† and â€Å"pull†. ACL chose pull strategy, although it requires high spending on advertising and consumer promotion to build consumer demand for a new product. (tutor2u-promotion-push and pull strategy) We expect the pull strategy will be successful and so consumer will ask their retailers for our product- retailers will ask the wholesaler- and they will ask ACL – producers of new vacuum cleaner. Part of our marketing plan is integrated market communication (IMC) (class notes), which is really helpful to get all the promotional tools work together in harmony (http://www.multimedia) Five main tools of IMC are: advertising, sales, promotion, personal selling, direct marketing and publicShow MoreRelatedPrinciple of Marketing1655 Words   |  7 PagesPrinciples of Marketing Promotion: Overview and Personal Selling Promotion Mix Personal Selling Advertising Publicity Sales Promotion Elements in the Communication Process (Fig. 14.2) Promotion Strategy Strategic Objectives Appropriate Tasks Budget Implementation Evaluation and Control Strategic Issues Integration Relationships Goals: Information, Persuasion, Reminder Consumer Considerations: AIETA Model Target Integrated Marketing Communications (Fig. 14.1) Advertising PersonalRead MoreMarketing Principles3139 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. 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I Am Audrey Roberts And This Is The Fifth Pol I ve...

I’m Audrey Roberts and this is the fifth POL I’ve done in my life. This semester, the ESLRs helped me become a better college applicant by improving my study skills and time management as well as being able to communicate with teachers. The ESLRs also encouraged my creativity and technological skills. I prepared for college in a variety of ways this semester. I conducted college searches in Advisory in order to track down colleges that best match my criteria and heard college representatives talk about their schools. Taking college-level English was extremely helpful in developing my strengths as a college applicant because I was required to register at Grand Canyon University in order to take English 4 online. This gave me experience in†¦show more content†¦Essay 3 helped me become more prepared for college because it introduced me to the requirements enforced in college-level English, and it challenged me to use the resources at my disposal such as my peers and books we’d studied in English 1A. This semester, I gained several new responsibilities and became more involved in my global and local community. I have my driver’s license, I got my first job at Gap, and I joined two clubs, one of them being Interact. Interact Club is a club for teenagers that focuses on trying to solve issues that they’re passionate about. English 1A was only for one semester; this meant that we took our final exam at the end of the semester. Final exams for a college class were like nothing I’d ever experienced before. We had four essay prompts to choose from to write our exam on and they were given a week in advance. We had the chance to fully draft and finalize our exam before the actual exam date and then we could bring it in, copy it down, and turn it in. I took advantage of this glorious opportunity; I decided to write about the â€Å"warm glow† effect and had my mom and smart friend edit it. Even though I thought that the final exam wasn’t my best work, I e nded up receiving a 95% on it. This assignment best demonstrated a growth in my responsibility this semester because I had to utilize my skills as a driven and committed student. I did my essay ahead

Rooms division assignment Free Essays

The unit examines the role of the rooms ivision within the management of a hospitality operation, the operational elements that comprise the rooms division and how these are deployed by management to maximise both occupancy and rooms revenue. Learners will gain understanding of the role of the front office as the ‘nerve centre’ of customer activity with network communication links within and to other departments. They will also gain understanding of the management of housekeeping services. We will write a custom essay sample on Rooms division assignment or any similar topic only for you Order Now Learners will be able to identify trends and technologies which impact on rooms division operations and effectively utilise a computerised operating system within the rooms division. Main Assignment Tasks Learning outcome 1 You are a trainee manager who has been asked by his manager to prepare a short induction presentation to ensure that newly recruited staff understands services provided by the rooms division in diverse contexts. TASK 1 (ACI. I ) services for at least two organisations. Examples of front office services) Housekeeping and maintenance Decoration and furnishings Refurbishment Accommodation environment and occupancy Guest services and supplies Linen services and laundry Cleaning services Environmental issues You will need supporting notes describing accommodation and front office services. Provide real industry examples where possible and make sure you reference your sources of information. Please submit a hard copy of your presentation and notes by the xx/xx/2013. Please also include these with your final report. TASK 2 (ACI . 2) Produce a table outlining the roles and responsibilities of Accommodation and Reception Services staff using as an example of a specific company. Accommodation Staff Responsibilities Roles Reception Service Staff Company 1 – Roles Notes should support your tables Give clear references to sources of information. Please submit a hard copy of the table and notes by xx/xW2013. Please also include the table with your final report. TASK 3 (ACI . 3) Discuss the legal and statutory requirements in relation to the room’s division operations. (Examples of legal and statutory requirements) Health and Safety Hazardous substances Protective clothing Consumer law Price tariff and display Data protection TASK 4 (AC 1. 4) Evaluate services provided by the rooms division in a range of hospitality businesses (Examples of different businesses) Hospitality businesses Hotel Restaurant University campus Learning outcome 2 TASK 2. Assess the importance of the front of house area to effective management. The areas that are important to effective management include: Business/Department plans Operations POS management Night audit Use of technology Controlling and updating front-of-house-services Consumer and data protection Pricing. TASK 2. 2 given hospitality operation. Company 1 – Key Aspects Some of these should include: Visual impacts First impressions Design and layout Zoning Ambience Colour Flowers/Plants Heati ng Lighting Security TASK 2. Importance to planning and management Critically discuss the key operational issues affecting the effective management and business performance of the front office area for a given operation Examples of front office area operations: Services – Rooms related Concierge Information Sales Administration Financial Marketing Human resources, quality, customer Learning outcome 3 1 . Assess the importance of property interiors and design to effective management using a specific company (AC3. 1). Business departmental plans, operations and procedures Interior design in terms of visual impact, ambience, ratings, cost Access to mobility within interior, fabrics/furnishings/fittings Space, lighting, heating, effect of colour, flows plants 2. Discuss the critical aspects of planning and management of the accommodation ervice function for a given hospitality operation (AC3. 2) To include the bedrooms, function rooms, meeting, staff, public) Linen and laundry, cleaning, leisure areas, waste management, use of technology, health and safety, consumer and building regulations, evaluating and controlling rooms services. . Analyse the key operational issues affecting the effective management and business performance of the accommodation service function for a given operation. (AC3. 3) Human resources Quality and Customer Learning outcome 4 4. Performance revenue/yield management activities to maximise occupancy and erishability cycle Distribution channels, price discrimination different rates and tariff structures to maximise occupancy Inventory management including the use of booking horizons to maximise yield, advantages and disadvantages of yield management. Hotel internet marketing including viral marketing 5. Discuss the sales techniques that room division staff can use to promote and maximise revenue. (AC4. 2) Tariff structures, market based pricing, negotiated sales, (delegate, seasonal and corporate packages) Use of overbooking policy, sales leads, referrals, selling other services, Up-selling, repeat business, customer loyalty scheme, ource of bookings, central reservations, agents. 6. Discuss the purpose and use of forecasting and statistical data within the rooms division. (AC4. ) Comparison of actual data to projected, formulation of marketing and pricing policy, Operational and financial reports. 7. Calculate room division performance indicators to measure the success of accommodation and sales. (AC4. 4) Front office performance indicators (room occupancy %, sleeper %, double/twin occupancy %, average room rate, and average sleeper %. Achievement of Pass, Merit and Distinction Grade Achievement of a Pass grade: A pass grade is achieved by meeting all the requirements defined in the assessment criteria for pass for each unit. Achievement of a merit grade To achieve a merit grade you must achieve a pass grade and also your essay/ assignment/coursework demonstrates your abilities and skills in the following areas: MI identify and apply strategies to find appropriate solutions M2 select/design and apply appropriate methods/ techniques M3 present and communicate appropriate findings On successful completion of these assignments learners will achieve the following learning outcomes: Achievement of Pass, Merit and Distinction Grades 1 . Achievement of Pass Grade A Pass grade is achieved by learner on meeting all the minimum requirements defined in the assessment criteria for each unit. 2. Achievement of Merit Grade To achieve a Merit grade learner must achieve a pass grade and also his/her essay/ assignment/coursework demonstrate his/her abilities and skills in the following areas: MI: Identify and apply strategies to find appropriate solutions. Effective Judgements have been made Complex problems with more than one variable have been explored An effective approach to study and research has been applied M2: Select/design and apply appropriate methods/techniques. Relevant theories have been applied A range of methods and techniques have been applied A range of sources of information have been used The selection of methods and techniques/sources have been Justified The design of methods/techniques have been Justified Complex information/data have been synthesised and processed Appropriate learning methods/techniques have been applied M3: Present and communicate appropriate findings. The appropriate structure and approach has been used Coherent, logical development of principles/concepts for the intended audience A range of methods of presentation have been used Technical language has been accurately used Communication has been taken place in familiar and unfamiliar contexts The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used 3. Achievement of Distinction Grade To achieve a Distinction grade learner must achieve a merit grade and also his/her essay/assignment/coursework demonstrate his/her abilities and skills in the following Dl: Use critical reflection to evaluate own work and Justify valid conclusions. Conclusions have been arrived at through synthesis of ideas and have been Justified The validity of results has been evaluated using defined criteria Self-criticism of approach has taken place sucess D2: Take responsibility for managing and organising activities. Autonomy/ independence has been demonstrated Substantial activities, projects or investigations have been planned, managed and organised Activities have been managed The unforeseen has been accommodated The importance of interdependence has been recognised and achieved D3: Demonstrate convergent/lateral/creative thinking. Ideas have been generated and decisions taken Self-evaluation has taken place Convergent and lateral thinking have been applied Problems have been solved Innovation and creative thought have been applied Receptiveness to new ideas is evident Effective thinking has taken place in unfamiliar contexts Plagiarism and Collusion Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below: ‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include: the verbatim (word for word) opying of another’s work without appropriate and correctly presented acknowledgement; the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement; unacknowledged quotation of phrases from another’s work; The deliberate and detailed presentation of another’s concept as one’s own. All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures. ‘Collusion occurs when, unless with official approval (e. g. in the case of group rojects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts . Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own. (ibid)’ If an extension is necessary for a valid reason, requests can me made using a course work extension request form available from the college. Please note that the lecturers o not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. How to cite Rooms division assignment, Papers

Botticellis Women Essay Example For Students

Botticellis Women Essay Botticelli is one of the most famous artists during the Italian Renaissance. He was very well know for the portrayal of the female figure and his ability to incorporate femininity as a symbol of life itself and/or nature illustrated by the changes of seasons. Botticelli most famous figure was that of Venus, the goddess of love. She was incorporated into two of his most famous works, The Birth of Venus and Primavera. Most of Botticellis women had that typical hourglass figure to them . During the time period in which these works were created, women with the physical characteristics of Venus were considered to be the ideal feminine figure. These women were considered to be ideal because during this era, flesh was a symbol of health, wealth, and stability Sandro , 1. Women of this built were obviously healthy because this showed that they ate well and were thus financially secure. Thin women on the other hand were viewed as being poor and thus underfed and unhealthy due to lack of funds and hard labor. Also, men viewed Venus especially her wide hips to be the perfect figure, because they saw that type of figure to be designed especially for the purposes of child bearing Turner 151. Venus, the goddess of love, is illustrated in Sandro Botticellis The Birth of Venus, as the ultimate glorification of the female figure, because this painting depicts the beginning of all beginnings, which is the birth of the goddess of love herself. It depicts this image because she is drawn as a pure person, not knowing much about what is happening. Botticelli does not show any signs of disrespect towards women. In fact in this painting, even though the goddess is Rizzo 2 nude, he depicts her in such a fashion that shows she has self-confidence and lack of embarrassment. The arm that covers her breasts and the log hair covering the genitals is how she is preventing herself from being exposed and essentially how he maintains her modesty Dempsey, 35. Botticelli also delineates the love goddess to be sexy. He creates this illusion by giving her the long, wavy, golden hair. In general, long hair is considered to be sexy. Botticelli adds the wind factor, which in turn makes Venus more attracting because it leaves to the mind the imagination of her becoming nude if she did not hold the hair in the position that he placed it. The slight coverage of the breasts and the genitals is what makes Venus to be a very sexy and attractive woman. Revealing just a slight bit of the private areas is very attracting. It leaves to the imagination the rest of the picture. Botticelli represents the beauty of his women in another of his famous works. In Primavera, he depicts the birth of a new beginning. Back in that time period, spring meant new life. Flowers bloomed and people survived harsh winters. Botticelli is brilliant in the way he depicts this rebirth. The chronology of Primavera runs right to left, contrary to the pictorial sequence in the standard painting. He depicts the painting in this order because according to the Roman calendar, spring unfolded from right to left Turner, 152. The painting begins with Chloris. Chloris is supposedly the reason for the appearance of Flora, the goddess of flowers. Chloris was raped by Zephyr, the man all the way to the right of the painting Dempsey, 44. The flowers Rizzo 3 that come out of her mouth, onto Floras dress whom Chloris was transformed into after the rape, symbolize the birth of a new beginning. This is said to be the part where the new beginning comes about. .u2df1cbb194606ef5b870188f6c2a9ee4 , .u2df1cbb194606ef5b870188f6c2a9ee4 .postImageUrl , .u2df1cbb194606ef5b870188f6c2a9ee4 .centered-text-area { min-height: 80px; position: relative; } .u2df1cbb194606ef5b870188f6c2a9ee4 , .u2df1cbb194606ef5b870188f6c2a9ee4:hover , .u2df1cbb194606ef5b870188f6c2a9ee4:visited , .u2df1cbb194606ef5b870188f6c2a9ee4:active { border:0!important; } .u2df1cbb194606ef5b870188f6c2a9ee4 .clearfix:after { content: ""; display: table; clear: both; } .u2df1cbb194606ef5b870188f6c2a9ee4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2df1cbb194606ef5b870188f6c2a9ee4:active , .u2df1cbb194606ef5b870188f6c2a9ee4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2df1cbb194606ef5b870188f6c2a9ee4 .centered-text-area { width: 100%; position: relative ; } .u2df1cbb194606ef5b870188f6c2a9ee4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2df1cbb194606ef5b870188f6c2a9ee4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2df1cbb194606ef5b870188f6c2a9ee4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2df1cbb194606ef5b870188f6c2a9ee4:hover .ctaButton { background-color: #34495E!important; } .u2df1cbb194606ef5b870188f6c2a9ee4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2df1cbb194606ef5b870188f6c2a9ee4 .u2df1cbb194606ef5b870188f6c2a9ee4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2df1cbb194606ef5b870188f6c2a9ee4:after { content: ""; display: block; clear: both; } READ: Gustav Klimt - "The Kiss" painting EssayThe flowers from Flora then begin to emerge from the bottom of Venuss feet. Venus in this painting is once again meant to be the beginning of the beginning of a new life. Spring is the known to be the beginning of new life because that meant that one survived the harsh winters. In this painting, Venus symbolizes the survival of the past season. The three goddesses to the left of Venus symbolize the blooming of the upcoming season Dempsey, 62. Even though the artist uses these women as a symbol of something, he still shows much respect for them by putting some form of coverage on their figures. The shapes of the womens bodies in Botticellis paintings are all very similar to one another. When the women are revealing their bodies, they have the typical hourglass figure. When the women are clothed however, he makes them appear as if they were fuller in figure bigger in the belly area. Botticellis women have another similarity. The faces of these women all have a quiet, yet sophisticated look to them. None of his women seem to be the type of woman that speaks out about what she feels and wants. Its as if one must read their facial expressions to understand what it is they are trying to say or interpret what they want. Lastly, all his women have that gorgeous, wavy hair that makes them attracting to look at and very sexy. Rizzo 4 Botticelli had a way of depicting his women in a sexy, yet respectable manor. He never did abad portrayal of the woman figure. In conclusion, Botticellis women were always depicted as the ideal women of the Renaissance time period. The women in his paintings were never diminished or disrespected. Rizzo 5

The Role of Social Networking Websites

Question: What is the Role of Social Networking Websites on Finding a Suitable Job and Employment Interviews. Answer: Executive summary: Social media is one of the major platforms for identifying the appropriate job in an effective manner. In the modern age, social media networking facilitates the job seekers for finding a job easily. A huge number of social networking sites including Facebook, Twitter, LinkedIn and Google+ allow adequate opportunity to the employees for learning about the new and existing originations. Through the engagement of employing online portals, job seekers easily enhance the opportunity of obtaining a proper job in the society. On the other hand, social networking sites allow the new graduates for analyzing appropriate job sector. By analyzing the article by Sara et al. (1990), it can be assessed that job selection is an important step for securing the future in an effective manner. As per the article, it can be identified that interview transcript facilitates to reveal the recruitment practices that plays an important role in job seekers decisions. On the other hand, Nikolaou (2014) has discussed in his article that social networking websites (SNWs) have been contributing most job seekers and human resource professionals to identify the proper jobs or candidates respectively. On the contrary, the prime reason for increasing the popularity of social networking sites is the recent unemployment in the society. However, job seekers often fail to identify the appropriate job due to fake information available on the job portals. Hence, the security issue is an important aspect of evaluating the right profession. Chi and Gursoy (2009) have argued that in the modern age, acquiring a good academic degree is hardly enough for finding a job in a good company after graduation. The enhancement of educational business has created difficulties for the freshers to acquire a good job in the society. Hence, the researcher has highlighted the importance of social media platform for acquiring a right profession in the society. Introduction: The particular research paper allows the researcher to identify the benefits of the social networking sites in job searching. With the involvement of detailed analysis, the researcher has evaluated the key development areas in an effective manner. As argued by Chi and Gursoy (2009), social media platform facilitates new graduates to find appropriate professions without any difficulties. Moreover, it is a supportive platform to students and existing employees for career research. By investigating the current market, it can be assessed that less than 40% of graduates consider marketing themselves to recruits online (Barnichon 2010). It identifies the fact that online job portal increasing its popularity in recent years. The beneficial aspect of this particular research is that it will facilitate the fresher and exist employees to understand the importance of social media network for analyzing the current job market in an effective manner. Moreover, the researcher has selected the parti cular topic in order to highlight the strengths and weakness of social media network to identify different professions (Kuhn and Mansour 2014). By analyzing the article by Sara et al. (1990), it can be assessed that the job choice is an important aspect for the students and employees as it facilitates them to build futures in an appropriate manner. Hence, another beneficial aspect of the particular research topic is that it highlights the importance of job selection for new graduates. Macan (2009) has discussed that social networking media and other online job search engine have provided enough support to the human resources management in orders identify true talent. The particular research facilitates both job seekers and the job recruitment organisations to identify clients in an appropriate manner. Body: Sara et al. (1990) have discussed that job choices play an important role for the job applicants. It facilitates to enhance the performance of the employees in the organization. With the engagement of job identification, the employees easily choose the appropriate profession. On the contrary, research findings say that recruiters have little effects on job choices after investigating the job characteristics in an effective manner (Lin 2010). Moreover, the recruiters obtain adequate opportunities for enhancing the interview methodology by investigating different online platforms. By analyzing the article by Sara et al. (1990), it can be assessed that role of social networking sites facilities the human resource management for enhancing the recruitment practice in an effective manner. However, it contradicts with the research question as the research question indicates the role of social networking websites for finding a suitable job or employment interviews (Mang 2012). This particula r article focuses on the importance of job choices for job seekers. Sara et al. (1990) have discussed the structures and the open-ended interview conducted at two points in the job search process. Authors have focused on evaluating the interview process for the employees. Hence, the particular research article does not ensure the investigation on the importance of social networking sites for evaluating jobs and employment interviews. Chi and Gursoy (2009) have discussed the development of the hospitality programs including job assistances to the graduate students. The particular article has investigated the process of securing jobs in an effective manner. As per the article, it can be identified that hospitality management programs, faculty, and students always seek opportunity for improving the job placement rate for their graduate students. The recruitment industry has been facing difficulties in arranging adequate jobs opportunities for the graduate students and existing employees due to the enhancement of education business in the society (Hargittai and Litt 2013). The particular article has identified the biggest challenges in the hospitality programs including the determination of clear objectives, which meets the changing needs of the global industry. Chi and Gursoy (2009) has discussed that the analysis of hospitality and tourism programs has been a significant area for conducting research in recent years . Previously, many studies have been executed on the hospitality curriculum and the requirement to integrate operational and managerial skills for career success (Krueger and Mueller 2010). The particular article has suggested that operational issues are majorly discussed area for investigating the hospitality curriculum. The author has identified the importance of interpersonal relations and managerial skills for obtaining the success in the industry (Bren i  and Norris 2010). Therefore, the particular research article indicates the details analysis on the process of securing jobs for the graduates. Moreover, the author has provided a brief literature review on the career development programme in the hospitality industry. Chi and Gursoy (2009) have discussed two factors for obtaining the career and placement services. These factors include the reputation of the program, and the equality of students educational prospectus taught in the tourism and hospitality management (Beard et al. 2012). Hence, the particular research topic identifies the job opportunities in both hospitality and tourism industry. This article is related to the research questions as it focuses on the job securing process for graduates. However, it does not focus on the role of social networking websites for providing better job opportunities to the job seekers in the society. On the other hand, the social networking websites also suggest the platforms for facilitating graduate students to find jobs as per their career objectives (McKeown and Lindorff 2011). Hence, it contributes in securing their jobs in an effective manner. Macan (2009) has provided a brief review of the human resource management and its impact on the job industry. By analysing this particular article, it can be assessed that employment interviews indicate popular technique for recruiting an appropriate candidate in the business. Through the engagement of employing proper recruitment method, the human resource management facilitates the organisation to enhance its productivity in an effective manner (Sullivan 2010). Moreover, the author has identified the fair recruiting method employed in the organisation in order to enhance the talent crisis in the business. Macan (2009) have argued that employment interview has been a popular topic among investigators for almost 100 years. By analysing the article, the researcher has evaluated several meta-analyses that facilitate to reveal the structured interview for enhancing the level of validity. In this particular interview process, the author has evaluated the factors moderating the reliabilit y and validity of interviewer judgement (Baker and Fradkin 2011). The article says that structured interviews are responsible for providing error-free outcomes. Moreover, the structured interview facilitates the human resource management to enhance the reliability and validity of the interview evaluations (Gautier, Teulings and Van Vuuren 2010). The author has explained the differentiations between structured and unstructured interview. Structured interview rating is more reliable than the unstructured interview process, as it often fails to show the higher validity of interview evaluations. Macan (2009) have investigated the structured interviews including the definition of a structured interview, components of the interview, and the barriers of a structured interview. In summary, the particular article by Macan (2009) has provided information regarding the function of potential moderators and the impact of greater interview structure on improving the validity and reliability of in terviewer judgement. Moreover, the particular article identifies the factors and characteristics of the applicant. Through engagement of investigating several factors of applicants, Macan (2009) has identified the applicants characteristics in an effective manner. Moreover, Macan (2009) has investigated the demographic characteristics of applicants including genders and race, age, physical disabilities, overweight applicants, and pregnant applicants. In this context, the author has identified the role of management behaviour. Several training modules have been suggested by the author in order to improve the interview performance in an effective manner. It can be assessed that the particular article contradicts with the main research question of the topic as the research question focuses on the role of social networking websites in evaluating jobs and employment interviews. On the other hand, the entire article has described the process of structured interview, whereas the current re search question indicates the impact of social networking websites on the job industry. However, the particular article is correlated with the research question, as the interview process is a post process of job evaluation. Both the employment interviews and job evaluation through online job portal indicate the social interaction (Caliendo, Schmidl and Uhlendorff 2011). Hence, it can be assessed that the article by Macan (2009) is related to the research question. Nikolaou (2014) has discussed the importance of social networking websites in job search and employee recruitment. As per the article, social networking websites are considered as an important platform for students and other job seekers for identifying appropriate career opportunity. Nowadays, most organisations utilize social networking websites for diminishing the talent crisis (Garg and Telang 2011). Job seekers and human resource professionals use social networking websites in order to evaluate the clients as their requirements. Nikolaou (2014) has discussed the effectiveness of social networking sites as it facilitates providing the updated information to the students and job-recruiting consultants. However, in the recent times, job industry has been facing huge challenges to arrange adequate places for students and job seekers as the continuous growth of the educational industry do not allow maintaining the job equality in the society (Hall and Krueger 2012). The particular art icle describes the employees screening and recruitment process for engaging the enhanced talent in the business. Through engagement of employing the social networking websites, job seekers obtain the opportunity for investigating the current market statistics in an effective manner. However, the particular process has some drawbacks including the risk of data reliability. Sometimes, the graduates and other jobseekers unable to evaluate the proper job, as the websites may contain invalid information. By analysing the article by Nikolaou (2014), it can be assessed that the drawbacks of online job portals create difficulties for job seekers and human resource management for identifying the proper participants. Another issue of online recruitment is that the online job portal often avoids updating their database on the regular basis (Swider, Boswell and Zimmerman 2011). Consequently, the job seekers could not obtain the interview information timely. Hence, it is a risk factor for the so cial networking sites. Hence, it can be identified that the particular article by Nikolaou (2014) is related to the research question about the role of social networking websites for evaluating jobs in an effective manner. On the other hand, the article provides the brief discussion on the positive and the negative impact of the social networking websites for finding jobs related information. Nikolaou (2014) has investigated the research topic through employing several tools and techniques. In the methodology section, the author has provided enough discussion on the process of analysing the research topic in an effective manner. Hence, it can be assessed that the article by Nikolaou (2014) is the most relevant article with the research question. The particular article provides relevant discussion on the role of social networking websites in facilitating job seekers to identify the proper professions that can indeed contribute to secure their future. However, the article by Sara et al (1990) has provided brief discussion on the importance of recruitment in job choice, which is correlated with the research question. Conclusion: It can be concluded that the social media is one of the major platform for enhancing the job search in an effective manner. In this context, the researcher has provided brief discussion on the impact of the social media platform on searching jobs. The researcher has investigated the four articles and discussed them in a detailed approach. The first article by Chi and Gursoy (2009) suggested the discussion on the social media platform and its impact on the graduate student. On the other hand, the article by Sara et al. (1990) highlights the job choice for students. Macan (2009) has discussed the role of human resource management and its impact on the job industry. The article by Nikolaou (2014) has indicated the impact of the social networking websites on the job search. There are some gaps in each article. For example, the first article by Chi and Gursoy (2009) indicates the impact of social media on the graduate students only. Hence, it is unable to discuss the overall perspectives. On the other hand, the article by Sara et al. (1990) does not focus on the social media platform and its impact, as it indicates the job choice process for the students. Moreover, the article by Macan (2009) indicates the work execution for the human resource management and not on the students and the job seekers. Consequently, it does not meet the criteria. Finally, the article by Nikolaou (2014) is relevant to the research question, as the research question indicates the topic about social networking platform and its impacts on the students and the job seekers in the society. Qualitative research process may be the best-fit solution for the particular research topic. Through the engagement of employing the qualitative research process, the researcher could fill the research gap in an effective manner. In this context, the main research gap is that the data reliability. Hence, the qualitative research process facilitates the researcher to investigate the topic in detailed manner for filling up that gap. Qualitative research method indicates the detailed discussion on the research topic. The qualitative analysis includes the document analysis, interviews, and observations and exist interviews. With the involvement of qualitative research methods, the researcher can easily achieve the aims and objective of the research topic. It is based on the perception, words and feelings of the participants. Qualitative method is often considered as the process of providing reliable data about the real situations. Hence, the qualitative process contributes the researcher to evaluate the major issues of the research questions. It can diminish the gap of the research in an effective manner. Secondary research questions allow the researcher to identify the issues of the research topic based on the current market analysis. There are some beneficial aspects of the secondary questions including the ease of access, low cost to obtain, better clarification of the research question. Moreover, it allows the participants to investigate the research questions in an effective manner. Hence, it clearly indicates that the secondary research questions would be the best possible solution for analyzing the research question in a detailed approach. On the other hand, the secondary research questions provide the in-depth analysis on the research topic. These in-depth analyses contribute the researcher to fill the research gap in an appropriate manner. In this context, the semi-structured questions facilitate the researcher to obtain positive outcome of the research. Hence, the semi-structured interview contributes in accumulating the detailed information about the research questions. The following semi-structured questions could be employed to obtain resolution of that secondary research questions. What are the impacts of social networking websites on finding a suitable job and employment interviews? What are the challenges in evaluating a suitable job on the social networking websites? How can the online job portal be improved for providing updated information to the students and other job seekers? References: Baker, S.R. and Fradkin, A., 2011. What drives job search? Evidence from Google search data.Evidence from Google Search Data (April 15, 2011). Barnichon, R., 2010. Building a composite help-wanted index.Economics Letters,109(3), pp.175-178. Beard, T.R., Ford, G.S., Saba, R.P. and Seals, R.A., 2012. Internet use and job search.Telecommunications Policy,36(4), pp.260-273. Bren i , V. and Norris, J.B., 2010. Do employers change job offers in their online job ads to facilitate search?.Economics Letters,108(1), pp.46-48. Caliendo, M., Schmidl, R. and Uhlendorff, A., 2011. Social networks, job search methods and reservation wages: Evidence for Germany.International Journal of Manpower,32(7), pp.796-824. Chi, C. G., and Gursoy, D. 2009. How to help your graduates secure better jobs? An industry perspective.International Journal of Contemporary Hospitality Management,21(3), 308-322. Garg, R. and Telang, R., 2011. To Be or Not To Be Linked on LinkedIn: Job Search Using Online Social Networks.Available at SSRN 1813532. Gautier, P.A., Teulings, C.N. and Van Vuuren, A., 2010. On-the-job search, mismatch and efficiency.The Review of Economic Studies,77(1), pp.245-272. Hall, R.E. and Krueger, A.B., 2012. Evidence on the incidence of wage posting, wage bargaining, and on-the-job search.American Economic Journal: Macroeconomics, pp.56-67. Hargittai, E. and Litt, E., 2013. New strategies for employment? internet skills and online privacy practices during people's job search.IEEE security privacy, (3), pp.38-45. Krueger, A.B. and Mueller, A., 2010. Job search and unemployment insurance: New evidence from time use data.Journal of Public Economics,94(3), pp.298-307. Kuhn, P. and Mansour, H., 2014. Is internet job search still ineffective?.The Economic Journal,124(581), pp.1213-1233. Lin, H.F., 2010. Applicability of the Extended Theory of Planned Behavior in Predicting Job Seeker Intentions to Use Job Search Websites.International Journal of Selection and Assessment,18(1), pp.64-74. Macan, T. 2009. The employment interview: A review of current studies and directions for future research.Human Resource Management Review,19(3), 203-218. Mang, C., 2012.Online job search and matching quality(No. 147). Ifo Working Paper. McKeown, T. and Lindorff, M., 2011. The graduate job search process-a lesson in persistence rather than good career management?.Education+ Training,53(4), pp.310-320. Nikolaou, I. 2014. Social networking web sites in job search and employee recruitment.International Journal of Selection and Assessment,22(2), 179-189. Sara L. Rynes, Robert D.Bertz Jr, Barry A. 1990 Gehart. The importance of Recruitment in Job Choice: a different way of looking. Sullivan, P., 2010. A dynamic analysis of educational attainment, occupational choices, and job search*.International Economic Review,51(1), pp.289-317. Swider, B.W., Boswell, W.R. and Zimmerman, R.D., 2011. Examining the job searchturnover relationship: The role of embeddedness, job satisfaction, and available alternatives.Journal of applied psychology,96(2), p.432.

Free Essays on Military Tribunals

Military Tribunals: Unjust and Unnecessary Nearly 200 years ago, the creators of the Constitution wrote that â€Å"In all criminal prosecutions, the accused shall enjoy the right to a speedy and public trial, by an impartial jury of the State and district wherein the crime shall have been committed, which district shall have been previously ascertained by law, and to be informed of the nature and cause of the accusation; to be confronted with the witnesses against him; to have compulsory process for obtaining witnesses in his favor, and to have the Assistance of Counsel for his defense.† The sixth amendment of the Bill of Rights guarantees that every person who is a United States citizen is entitled to a â€Å"speedy and public† trial. Bush’s new proposal of military tribunals is the antithesis of what the sixth amendment guarantees. By lying down new rules that contradict our Constitution, Bush threatens the very foundation that our great nation was built on, which is the foundation of just and fair r ights, rights that will be protected under any circumstance regardless of how convenient it would be to ignore them. Tribunals are wrong because they blatantly defy our Constitution. Our Constitution is what keeps all the power in every branch of the United States checked. The American Civil Liberties Union refers to the tribunals as â€Å"part of an ongoing erosion of the basic checks and balances that are so central to our democracy.†(ACLU 1). Without a Constitution, there would be no order and no system of government. By disregarding what is written in our constitution and allowing these tribunals to take place, Bush has single-handedly â€Å"distorted [the Bill of Rights] beyond recognition.† (Stephen 2) It is true that â€Å"Congress gave [Bush] the power to use all necessary and appropriate force to fight terrorism† but that does not mean that the solution is tribunals. (Biskupic 1) Tribunals take away a person’s right to... Free Essays on Military Tribunals Free Essays on Military Tribunals Military Tribunals: Unjust and Unnecessary Nearly 200 years ago, the creators of the Constitution wrote that â€Å"In all criminal prosecutions, the accused shall enjoy the right to a speedy and public trial, by an impartial jury of the State and district wherein the crime shall have been committed, which district shall have been previously ascertained by law, and to be informed of the nature and cause of the accusation; to be confronted with the witnesses against him; to have compulsory process for obtaining witnesses in his favor, and to have the Assistance of Counsel for his defense.† The sixth amendment of the Bill of Rights guarantees that every person who is a United States citizen is entitled to a â€Å"speedy and public† trial. Bush’s new proposal of military tribunals is the antithesis of what the sixth amendment guarantees. By lying down new rules that contradict our Constitution, Bush threatens the very foundation that our great nation was built on, which is the foundation of just and fair r ights, rights that will be protected under any circumstance regardless of how convenient it would be to ignore them. Tribunals are wrong because they blatantly defy our Constitution. Our Constitution is what keeps all the power in every branch of the United States checked. The American Civil Liberties Union refers to the tribunals as â€Å"part of an ongoing erosion of the basic checks and balances that are so central to our democracy.†(ACLU 1). Without a Constitution, there would be no order and no system of government. By disregarding what is written in our constitution and allowing these tribunals to take place, Bush has single-handedly â€Å"distorted [the Bill of Rights] beyond recognition.† (Stephen 2) It is true that â€Å"Congress gave [Bush] the power to use all necessary and appropriate force to fight terrorism† but that does not mean that the solution is tribunals. (Biskupic 1) Tribunals take away a person’s right to...

Biography of Túpac Amaru, the Last of the Incan Lords

Biography of Tà ºpac Amaru, the Last of the Incan Lords Tà ºpac Amaru (1545–September 24, 1572) was the last of the indigenous rulers of the Inca. He ruled during the time of the Spanish occupation and was executed by the Spanish after the final defeat of the Neo-Inca state. Fast Facts: Tà ºpac Amaru Known For: The last indigenous ruler of the IncaAlso Known As: Tà ºpac Amaru,  Topa Amaru,  Thupa Amaro,  Tupaq Amaru, Thupaq AmaruBorn: 1545 (exact date unknown) in or near CuscoParents: Manco Capac (father); mother unknownDied: September 24, 1572  in CuscoSpouse: UnknownChildren: One sonNotable Quote: Ccollanan Pachacamac ricuy auccacunac yawarniy hichascancuta. (Pacha Kamaq, witness how my enemies shed my blood. Early Life Tupac Amaru, a member of the Incan royal family, grew up in the Incan convent Vilcabamba, the religious university of the Incas. As a young adult, he was against the Spanish occupation and rejected Christianity. Indigenous Incan leaders supported him because of that. Background When the Spanish arrived in the Andes in the early 1530s, they found the wealthy Inca Empire in turmoil. Feuding brothers Atahualpa and Huscar ruled over two halves of the mighty Empire. Huscar was killed by Atahuallpa’s agents and Atahualpa himself was captured and executed by the Spanish, effectively ending the time of the Inca. A brother of Atahualpa and Huscar, Manco Inca Yupanqui, managed to escape with some loyal followers and established himself head of a small kingdom, first at Ollantaytambo and later in Vilcabamba. Manco Inca Yupanqui was assassinated by Spanish deserters in 1544. His 5-year-old son Sayri Tà ºpac took over and ruled his small kingdom with the help of regents. The Spanish sent ambassadors and relations between the Spanish in Cusco and the Inca at Vilcabamba warmed. In 1560, Sayri Tà ºpac was eventually persuaded to come to Cusco, renounce his throne, and accept baptism. In exchange, he was given vast lands and a profitable marriage. He died suddenly in 1561, and his half-brother Titu Cusi Yupanqui became the leader of Vilcabamba. Titu Cusi was more cautious than his half-brother had been. He fortified Vilcabamba and refused to come to Cusco for any reason, although he did allow ambassadors to stay. In 1568, however, he finally relented, accepting baptism and, in theory, turning over his kingdom to the Spanish, although he consistently delayed any visit to Cusco. Spanish Viceroy Francisco de Toledo repeatedly attempted to buy off Titu Cusi with presents such as fine cloth and wine. In 1571, Titu Cusi became ill. Most of the Spanish diplomats were not in Vilcabamba at the time, leaving only Friar Diego Ortiz and translator Pedro Pando. Tà ºpac Amaru Ascends the Throne The Inca lords in Vilcabamba asked Friar Ortiz to ask his God to save Titu Cusi. When Titu Cusi died, they held the friar accountable and killed him by tying a rope through his lower jaw and dragging him through town. Pedro Pando was also killed. Next in line was Tà ºpac Amaru, Titu Cusi’s brother, who had been living in semi-seclusion in a temple. About the time Tà ºpac Amaru was made leader, a Spanish diplomat returning to Vilcabamba from Cusco was killed. Although it is unlikely that Tà ºpac Amaru had anything to do with it, he was blamed and the Spanish prepared for war. War with the Spanish Tà ºpac Amaru had only been in charge for a few weeks when the Spanish arrived, led by 23-year-old Martà ­n Garcà ­a Oà ±ez de Loyola, a promising officer of noble blood who would later become governor of Chile. After a couple of skirmishes, the Spanish managed to capture Tà ºpac Amaru and his top generals. They relocated all the men and women who had been living in Vilcabamba and brought Tà ºpac Amaru and the generals back to Cusco. Dates of birth for Tà ºpac Amaru are vague, but he was approximately in his late 20s at the time. They were all sentenced to die for insurrection: the generals by hanging and Tà ºpac Amaru by beheading. Death The generals were thrown in prison and tortured, and Tà ºpac Amaru was sequestered and given intense religious training for several days. He eventually converted and accepted baptism. Some of the generals had been tortured so badly that they died before making it to the gallows- although their bodies were hung anyway. Tà ºpac Amaru was led through the city escorted by 400 Caà ±ari warriors, traditional bitter enemies of the Inca. Several important priests, including the influential Bishop Agustà ­n de la Coruà ±a, pleaded for his life, but Viceroy Francisco de Toledo ordered the sentence to be carried out. The heads of Tà ºpac Amaru and his generals were put on pikes and left at the scaffold. Before long, the locals- many of whom still considered the Inca ruling family to be divine- started worshiping the head of Tà ºpac Amaru, leaving offerings and small sacrifices. When notified of this, Viceroy Toledo ordered the head to be buried with the rest of the body. With the death of Tà ºpac Amaru and the destruction of the last Inca kingdom in Vilcabamba, Spanish domination of the region was complete. Historic Context Tà ºpac Amaru never really had a chance; he came into power at a time when events had already conspired against him. The deaths of the Spanish priest, interpreter, and ambassador were not of his doing, as they took place before he was made the leader of Vilcabamba. As a result of these tragedies, he was forced to fight a war he may not have even wanted. In addition, Viceroy Toledo had already decided to stamp out the last Inca holdout at Vilcabamba. The legality of the conquest of the Inca was being seriously questioned by reformers (primarily in the religious orders) in Spain and in the New World, and Toledo knew that without a ruling family to which the Empire could be returned, questioning the legality of the conquest was moot. Although Viceroy Toledo was reprimanded by the crown for the execution, he did the king a favor by removing the last legitimate legal threat to Spanish rule in the Andes. Legacy Today Tà ºpac Amaru stands as a symbol for the indigenous people of Peru of the horrors of the conquest and Spanish colonial rule. He is considered the first indigenous leader to seriously rebel against the Spanish in an organized way and, as such, he has become the inspiration for many guerrilla groups over the centuries. In 1780, his great-grandson Josà © Gabriel Condorcanqui adopted the name Tà ºpac Amaru and launched a short-lived but serious rebellion against the Spanish in Peru. The Peruvian communist rebel group Movimiento Revolucionario Tà ºpac Amaru (â€Å"Tà ºpac Amaru Revolutionary Movement†) took their name from him, as did the Uruguayan Marxist rebel group the Tupamaros. Tupac Amaru Shakur (1971–1996) was an American rapper who was named after Tà ºpac Amaru II. Sources De Gamboa, Pedro Sarmiento, History of the Incas. Mineola, New York: Dover Publications, Inc. 1999. (written in Peru in 1572)MacQuarrie, Kim.  The Last Days of the Incas, Simon Schuster, 2007.